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Our purpose

We exist to help companies, investors and stakeholders gain the maximum benefit from the narrative in corporate reporting focused on future thinking and action.

Our mission

Our mission is to make the market value of listed companies a less risky and more certain proposition through the effective communication of intangible value.

Our vision

Our vision is to provide by the end of 2011 an effective and valued global service comparing intangible value in the corporate annual reporting of the world's leading companies.

Our clients

Investment firms use our research service to add depth and perspective to corporate governance, socially responsible and other more fundamental sources of investment research information, improving the quality of their decision-making.

Listed companies use our research and advisory services for an external perspective to benchmark how they measure up against peers, competitors, and exemplars, and to optimise the quality of their own corporate reporting.

Corporate communications, design and professional services firms use our research to help them enhance their own services to listed company clients. They also use our advisory service to assist them in developing new business.

Our services

We evaluate the narrative in corporate annual reporting for the quality of strategic thinking, planning, management and action evident. We analyse and score this using a framework outlined in best practice guidance to permit direct comparability against all other companies. The output from our analysis and evaluation is an in-depth 8-page profile and a separate ranking of all companies covered. Access options range from single profile purchase to unlimited library usage - more information.

We also help our clients to extract the maximum knowledge and value from the contents of our research library through specific and bespoke advisory services - more information.

Who we are

FutureValue is a specialist research-based consulting firm. It has pioneered and proved the Strategic Value Analysis technique. Ian McDonald Wood is the founder and Director of the research and advisory team.

Key Insight
"Companies with dual US-UK listing that either re-use SEC 20-F sections for their UK reporting or that produce a single dual-purpose Annual Report invariably fall short of the narrative standards set by their peers and competitors", says Ian McDonald Wood. "All too often these Annual Reports are impenetrable to Report users. The Companies surely do their investors a disservice in limiting the strategic value they are prepared to add". For more information email Ian McDonald Wood


Online Reporting Review
Responding to intense interest in how online annual reporting is evolving, FutureValue will again conduct this year a comprehensive review of how Companies are using the online environment to present their Annual Reports. This year FutureValue's review will be even more detailed than 2007 and will extend to most of the FTSE350. The first version of this will be available by the end of September 2008. Free to subscribing companies. More information


Company of the month
A top-ten company in 2007 with a score of 8.1, National Grid plc produces the best strategy and objectives section we have seen yet in this reporting cycle, scoring 9.0 for this factor to retain its top ten position with a similar 2008 score of 8.1. What makes this achievement the more notable is the fact that NG has overcome the strong operational ethos and culture that typically predominate a utility's strategic thinking and management to present a resource-based strategy with clear and measured strategic intent. National Grid's Profile.